Lovely Lifestyle is a part of the vast conglomerate, Lovely Group of Punjab, the parent company of ventures like Lovely Professional University, Lovely Sweets, Lovely Autos & many more. The website combines two great needs of the present age- online shopping and Organic living.Contrary to people’s belief or shall we say, mis-belief, organic and natural are not the same thing. If we go by the level of environment and body friendly nature of the categories, Organic is the closest to nature.