It all started with a simple problem: finding great-fitting clothing . After years in Bangalore, we developed a passion for the tailoring of fine clothing for Men. On our trips all over the country, we were always frustrated by the lack of offerings in menswear. Big-name men’s retailers sold formless clothes and luxury brands charged exorbitant prices. It seemed like there was a real need for a brand that focused on great fit and superb quality, all at an attainable price.