Built to cater to an untapped sports and entertainment ecosystem in India, Universal Sportsbiz under its brand ‘Collectabillia’, is every sporting enthusiast’s dream. USPL offers opportunities to fans to own memorabilia personally autographed by their icons, and assists celebrities with extending their brand connects beyond endorsements. Incorporated in 2011, India’s first celebrity-commerce company, Collectabillia launched its auction platform during the 2012 season of the IPL .
