BOFY stands for Being Organic For You. It combines the essence of deep rooted organic market values with FairTrade business practices. Inspirations from FairTrade business model lends ethical means of pursuing business for team BOFY. Giving back to the society or Fair remuneration/profit sharing with organic producers are the basis of BOFY business values. Whatever the meaning be or may have become -Being organic for you is not a proposition, it is a promise.